Product Development can be a lonely road. How do you know which path to take?

A great product is one that anticipates its users needs. In order to create such a product, the development team must not only know who the user is, but also have empathy and understanding for how that user will interact with the product. The user interface and user experience of any stellar product must be the driving force behind how the team approaches the product development.

                                             

This is the road that Driven takes.

 

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Evaluation Helix Image

The Driven Innovation process.

The Driven product development process resembles a tapered helix. A healthy development program will narrow in focus as decisions and progress are made. Constant evaluation is needed to assess that new information, as it is learned is in alignment with the ultimate goals. 

 
 

Driven Innovation team leaders

Photo of Victor Lazzaro - President/Founder

Victor Lazzaro - President/Founder

Victor Lazzaro

President / founder

As a creative problem solver and visual design expert, I have spent most of my life in search of answers to how we can be more creative, function at our peak levels as individuals and as teams, and develop successful, win-win game changing product solutions. I started my career as an Industrial Designer at RISD and for the last 31 years have specialized in designing and bringing hardware products successfully to market in my role as designer, product inventor and team leader.

Photo of Eugene Vicknair  Vice-President / Operations Supervisor / Founder

Eugene Vicknair

Vice-President / Operations Supervisor / Founder

Eugene Vicknair

Vice-President / Operations Supervisor / founder

Eugene has spent over 20 years learning the ins and outs of design, engineering and manufacturing.  He loves tackling challenging, innovation problems and making sure projects achieve that little extra.  To get through San Jose State University and gain his BSID, he ran a house rebuilding company to pay the bills.  His experience includes managing diverse work teams, ergonomics, airflow and thermals, supply chain and sourcing, plus making awesome desserts.  For fun he travels, takes pictures, kayaks, rebuilds antique railroad cars and locomotives and occasionally does some performing arts. 

 

The Driven Innovation team consists of highly experienced individuals. We are designers, inventors, user experience specialists, engineers, and program managers. 

Driven Innovation provides the following program deliverables:

Program Initiation

Project planning

Product invention

Creative problem solving

Product visualization

Design storyboards

Product illustration

Process analysis

User definition

Design

Industrial design

User interface design

User experience design

Ergonomic assessment and design

Graphical user interface design

Product graphics design

Color and material analysis

Brand refinement and definition

Engineering

Mechanical concept development

Mechanical engineering / static and dynamic

CAD structural simulation

Product documentation / BOM

Production review and analysis

Tolerance and fit control

Program execution

Program management

Assembly documentation

Production sourcing

Vendor selection

Vendor management

Vendor execution and interaction

Material sourcing

Component sourcing

Process analysis

Cost analysis

Product communication

CAD renderings

Product animation

Presentation / creation and execution

Production drawings

Product presentation /storytelling

Technical drawings and diagrams

Color / texture control

Brand documentation and control

 

Interested in working together? Here's our contact info.

Driven Innovation

Silicon Valley

197 Contractors St
Livermore, California, USA  94551